Rich O

Rich O leads strategy and creative direction for Jetify, which covers fighter jet flights in the UK and abroad. He has worked in Jetify's parent group since 2019, across its travel and experience brands including Golden Moments and LuxuryTrainTickets.com, and also runs Big Rocket, a Webflow web design and development agency based in London and Portsmouth.

At Jetify he sets the editorial plan for the journal: which aircraft, flight locations and booking questions it covers, and in what order. Topics are chosen from what people actually search for and ask before booking a flight. He works with researcher Loui Chen and with Dan Gines, who advises customers on booking, so each article draws on both research and the questions customers raise.

He also sets the standard every Jetify article is held to. Each one starts from a sourced facts sheet, claims are checked against operators and published references, and anything that cannot be confirmed is left out rather than estimated.